Monday, October 15, 2012

My New Voice-over Work

Do you remember I told I'm doing monthly (twice a month, actually) Marukai commercial?
I finally could get the video!
I'm playing both narration and character (her name is Maru-chan)'s voice.
You might have seen on TV Japan, but those of who cannot see the channel, here is one of those :)

私がナレーションとキャラクターボイスを務める、
テレビジャパンにて放送中の日系スーパー、MARUKAIのCMです。
月2回の特売をお伝えしています。
ビデオが手に入りましたので、良かったら見てやってください:)





Sunday, October 14, 2012

Masquerade Ball hosted by Japan Film Society

Have you ever heard of Japan Film Society?
Japan Film Society is an organization that hosts Japan Eiga Fest in December at Egyptian Theatre.  
They have a event next weekend so you can get to know more about the organization and have some Halloween fun!

Japan Film Society will be hosting its annual Halloween Event on Sunday October 21st at Good Hurt.
http://www.facebook.com/events/292464044195544/


We'll be doing

  • Screening of the crazy Horror Film "Dead Sushi" where Sushi attack Human Beings
  • Live performances by Lancifer and Layla Lane
  • A Halloween Kimono Demonstration by Kimono Stylist Toshiko Okawa, 
  • Photo session with Kimono Models
  • DJ, Music, Dance
  • Costume contest
  • A raffle 
We'll be giving out free Pocky as well. Hope to see you guys there!

Sunday, October 7, 2012

Qetic NY Branch is Starting Up!

 A good friend of mine started writing articles on Qetic as a correspondent in New York!
What is Qetic?
It's a web magazine covers arts, music, fashion, film, event, etc.
They cover a lot of artists and I also read it sometimes.
Unfortunately, it's Japanese only but you can still see great photos and videos :)

友人がQetic NY支部で記事を書き始めたそうです。 
Qetic NY支部より<エレクトラグライド 2012>に出演するアモン・トビンの最新ライブ・レポートが到着! | 編集部は見た!
Qeticはアート、音楽、ファッション、映画、イベント等、いろいろな記事を載せているので、
私もたまに読ませて頂いてます。
よかったら見てみてくださいねー♪

Friday, September 14, 2012

What to Think Before Using Social Media

In my last post, I shared a article from Backstage that gives some advice how to utilize SNS to advertize as an actor.
Today, I found an article that gives a basic picture of social media management.
Should I Outsource My Social Management?


This article is focusing on private owned (probably small) business; however, I think you can get the same kind of idea for a big company too.
In the article, Jonathan Payne points out some common responses from a business owner about outsourcing social media management:
  • A Social Media Agency wouldn't understand my business
  • They would not be passionate as I am
  • I cannot let them to handle my company's image
 It sounds understandable response and many of you might think having some employee of your own company to do social media management is safer and more efficient.


I don't think the problem is that easy.


Even if your business is big enough and able to hire someone for social media management, how do you know that person can get rid of your worries?
When an event planner or project manager is different from social media manager, you still have to work on the communication between them to deliver correct intentions and images.

Moreover, mutual understanding of their work is indispensable.
Event planners and project managers (or business owner in Payne's article) need to remember that social media is not magic. Social media is popular today, but you cannot rule the world by it.
And social media managers need to be responsible to keep learning about the content of what they are publishing.


You can list hundreds of reasons to use or not to use social media, but I'd like to start simple:
      Have realistic expectations and goals for social media management/marketing.




今話題のソーシャルメディア。
今回はソーシャルメディアのアウトソーシングに関する記事の紹介と私なりの考察です。

小規模なビジネスの場合、担当の人員を割くことが出来ず、アウトソーシングを検討することもあるかと思います。しかしアウトソーシングに不安や心配はつきものです。
  • 果たしてアウトソーシングした会社は自分のビジネスをきちんと理解してくれるのか
  • 自分達とアウトソーシング先との間で意識や熱意に差は出ないだろうか
  • ブランドイメージの左右をアウトソーシングに任せていいものか

しかしこれらの懸案はアウトソーシングした場合にのみ発生するものではないはずです。
例えば自分の会社でソーシャルメディア担当の社員を確保したとしても、企画や営業との連携が成り立っていなければ、先ほどのような不安事項はぬぐい去ることはできません。


では何が大切なのか。
結局は意思の疎通なのではないでしょうか。


ソーシャルメディアの担当者が上手くやってくれるはずだ、ではそう上手くはいきません。ソーシャルメディアは魔法ではありません。利点もあれば欠点ももちろんあります。
目新しいからやってみよう、では効果を十分に発揮することは出来ません。
また、ソーシャルメディアの担当者は、自分が広報を担当する案件をしっかり理解していなければ、顧客に内容を理解させることは出来ないはずです。


ソーシャルメディアは今話題の分野であり、多種多様な意見や批評があるのでしょうが、とりあえず一番切に思うのは、見込みと目標を明確にすること。

確かにキレイなデザインで目は引くけれど、
何が伝えたいのかわからない
      ↓
消費者から見て何が得なのかわからない、
      ↓
一度は見ても、継続的な効果が得られない
という循環に陥っているページを多く見かけ、残念だなと思うことがよくあります。


ソーシャルメディアで何か出来そう!というワクワクを忘れないまま、
もっと様々な可能性を探っていけたらいいなぁと思う今日この頃です。


Saturday, September 8, 2012

How to Promote Your Show on SNS

Being an actor means you also have to be a creator, manager, and promoter.
Today, many people use Facebook to advertize their shows/event.

Here is some advise from Backstage: How to Promote Your Show through Facebook
It would be helpful not only for actors but also for anyone who need people.
For example, when you need hands for moving, or simply throwing party on weekend, or might even for selling stuff from your house.

What we need to remember is that SNS is just a tool to interact with people, not a world you can have a superpower to do anything.
It is important to have a good relationship with them in your real life.
:)


P.S. My show, The Angel Academy runs three more Wednesday!
Come all to The Next Stage Theatre (1523 N. La Brea Ave., Hollywood 90028) at 8pm!

Thursday, September 6, 2012

Economic Impact of Entertainments

There are some people who say scientists are superior to others because they save human life and create better life. And also other people say entertainments/arts are not so important because they are just doing for fun.

Is it true?

I don't think so. Entertainments create many jobs in the United States and help communities. creativeamerica posted a great image that can show you how entertainments industry is supporting America.
Economic Impact of Film&TV in America

Many would think the economic impacts happen only in California and New York, but through the image you can see the effect of the business in outside of the major entertainment locations. Moreover, as I discussed in last post, more and more productions are starting in other states.


And one more thing to say to those of who think scientist are better than artists;
Scientist might be able to create life.
But what good is living?
Artists can create the reason of living. 
That is what my professor taught us. 
Therefore, I have no reason to feel inferior for being in entertainment industry. :)

Wednesday, September 5, 2012

Favorite summer activity?
Shakespeare in park!
In Los Angeles, Independent Shakespeare Co.  produces free Shakespeare show at Griffith Park every summer for nine years.
This year I went to see Midsummer Night's Dream.


Midsummer Night's Dream is my favorite Shakespeare piece.
This is the second time in this year for me to see this show.
Also, I once played Titania in my school production.

People who don't usually go theatre may see Shakespeare as some unapproachable subject; however, Midsummer Night's Dream is easy to follow since the theme is semi-permanent and actors usually adopt obvious gestures.

So, grab some wine, go to park, and enjoy some free shows :)

Saturday, September 1, 2012

Music Apps Are Way Cooler Than I Knew

Hi! What are you doing for your long weekend?
 Me? I'm trying some music apps (is that how you call?) just for fun.
I'm surprised that everything I checked here is FREE!
Who wouldn't love that?



1. Party Cloud
This is a website that you can  DJ.
You don't have to install anything. Just go to their page, and you are ready to play!
They already have music for you too. (Approximately 20millions songs! @_@!)
I have never tried DJ, but hey, why nor try?
Well, note to myself: Try privately before you embarrass yourself in front of friends. 


2. plug.dj
You can sign in with Facebook, Twitter, or Google+ account and create a playlist from youtube.
In plug.dj, your playlist becomes your "room."
You can invite your friends to your room and share the playlist with them.
Of course you can go to your friends' room and check out their lists.
What is different from Sportify?
You can watch the music videos!
I like watching music videos. It gives me the images more than I just receive from the song itself.
(And hey, there are so many actors working long hours for music video shoot.)
I also would create a playlist of performances from Tony Awards!
It sounds theatre nerdy, but I'm honored if you call me so.




3. Rolling.fm
This one seems something similar to plug.dj.
You can sign in only by Facebook account.
Multiple people can be DJ in a room and share their favorite music.
Or you can make it a closed event that only who has the link can access.
I couldn't really try this one since there weren't many people playing, yet I'd love to try later.




I have my account for Pandora and Sportify, but neither of those didn't really fit in my style.
Now I know there are some other option I can try :)
Do you have any other recommendation? Let me know!

Thursday, August 30, 2012

Planner for 2013

I like buying new planner.

I like to fantasize about what will happen in my near future, and sometimes I look back my planner to recall what happen in my life. My life is not so special, but still I surprise that many things happen in my life. And for the next year, I'm going to buy a planner that I've been wondering to buy or nor for a few years.

It is "Hobonichi Techo." (Techo means "planner" in Japanese.)
The main feature is that this planner uses one page for a day, and put quotes on the daily pages.



Most people in the U.S. use planner just to keep up with their appointments and deadlines. However, in Japan, many people decorate their planners for fun.

This planner is going to be on sale tomorrow, September 1st.
They have English version from this year. If you are interested in, check it out :)
Hobonichi Planner
All about Hobonichi Planner

Wednesday, August 29, 2012

Film in L.A.? Or Somewhere Else?

I believed Los Angeles is where all the American on-screen entertainments belong until I came to the U.S. Yet recently more TV dramas are filmed in New York and other cities. And this fall, only two dramas will be filmed in LA. What is going on?

Only Two Network Dramas will Film in LA This Fall

Philip Sokoloski, a spokesman for FilmL.A. explains this situation has a lot to do with tax incentives, on Backstage.com. When the production are done in other states, they can save money on tax and put that into production values. This is appealing especially for pilots. And pilot location usually became the series location, according to Sokoloski.

California just determined to extend the California Film & Television Tax Credit Program to 2017.
Cali. Film & TV Credit Extension Bill Passes Senate Vote
However, the California's tax exemption is $100 million a year while New York offers $420 millions. And moreover, New York recently tripled the state's tax credit on post-production to 30 percent. California does not offer anything like this. Therefore, it is expected that more and more TV series and movies will be filmed in outside of Los Angeles.


Then what will be predicted in entertainment marketing point of view?

Well, first of all, cities can promote themselves for filming location. If a city could assure the production team that they can offer affordable filming and lodging location, there sure will be some who like to for a while for their production. Especially for those of who has a big group of cast and crew or need huge location for the set, filming in outside of Los Angeles area could save tons of money. And even for the local community, the money they can receive from the production is very attractive.

And one the dramas/films use the local architecture and sight in their production, that city possibly be a popular tourist destination. This could last for a while once the production hits success. It would create jobs in the local community and possibilities, and from entertainment perspective, we can promote the production and community at the same time.

If this story become real, what Los Angeles can or should do? Moving the production to somewhere else means decrease the business in L.A. This city no longer can sit on their history and tradition. Let's see how the situation will change in next five years.

Tuesday, August 28, 2012

Information Design for Magazines and Atitude for Editors

Hello!
I found an summarized article that I really like to keep it for myself and share, but unfortunately it's  only in Japanese. This is about how Japanese magazines editors design the information on their magazines.

雑誌編集者達の情報デザイン術

I love magazines. I pretty much read any kind of magazines if I had it handy, yet of course there are some interesting one and not-so-much one. (I don't just mean that the topics are not my type.) Then where does that difference come from? The answer probably would be the editors.

From editors' point of views, they write articles and constitute those to attract readers interest in order to sell magazines. They publish what readers want to know to increase circulation. Most probably how they pick topics decide their destinies.

 Editors' sense is important also for those who will be on magazines. Magazines are just like catalogs. Whether it's people or products, readers get today's news and fashion from magazines and they consider buying. Although it is said today is the period when magazines aren't selling well, you cannot underestimate the influence. If wrong information get into magazines, it's difficult to avoid negative images.

I was interviewed several times for newspaper, but some put comments under my name that I never said. Nobody would confirm nameless person's comment. Yet since my name (and photos sometimes) is with those comments, people would assume I made those comments. It made me fully realized the difficulty to deliver my true message in the right way.

When I stand the side to report, how to send accurate information sincerely and interestingly; it would be my eternal theme and something I should never forget.


基本的にどんな雑誌でもあれば読む、という乱読者の私ですが、面白い雑誌とそうでないものがあるのは確か。(趣味かどうかではなく。)
では、その違いはどこから出てくるのか。それはやはり編集者さん達のセンスなんでしょうね。


編集者の立場から見れば、雑誌を売る為に読者の興味、関心を引くよう記事を書き、雑誌を構成しているのでしょう。発行部数を伸ばす為には読者が知りたいことを載せる。その内容を取捨選択するセンスこそが雑誌の明暗を分けるのでは。

また、その雑誌に載る側としても編集者さん達のセンスが信じられるものかどうかは重要。雑誌はいわばカタログのようなもの。人であれ商品であれ、読者は雑誌からそのときの流行を知り、購入を検討する。最近は雑誌が売れない時代だとは言え、その影響力は侮れない。もし誤った情報が雑誌に載れば、マイナスイメージを避けることは難しい。

 私も昔、取材を受けコメントを新聞に載せて頂いたことがあるのですが、私が言った覚えもないことが書かれてしまったことが多々ありました。名もない人間のコメントの了承なんていちいち取ってもらえません。それでも自分の名前や写真が一緒に載せられている以上、私がした発言だと世間からは捉えられます。自分の想いを正しく伝える難しさを痛感しました。

自分が発表する側に立った時、いかに正しい情報を真摯に、しかし面白く伝えられるか。私にとっては永遠の課題であり、また忘れてはいけないことだと思っています。

Monday, August 27, 2012

Favorite photos

Taking photo and editing became super easy, but making it a good one is not.
For the last few years, I almost never took photos actively since my friends always took it for me.
Yet these days, I'm trying to learn those skills, at least for the basic level.


It's not only to demonstrate my style, but more like I'm investigating how to "present" photos.
And thus, I really want to learn what types of graphics (images/colors/sizes) and location attract people's eye.


So, here are some of my favorites.



I'll keep posting more photos.
Please feel free to comment for advice or suggestion.
I'd like to learn from anyone :)

Sunday, August 26, 2012

Where you find me

Hello!
I changed a few things on my blog and now am setting a fresh start :)


To begin with, I'd like to share some news about where you can see&hear me.

1. Marukai (one of the major Japanese grocery store) commercial
    From September, I'm doing the voice over for marukai commercial. (You can see it on TV Japan, etc.)
    I'm also hoping to share it here sometime soon.

2. Proactiv commercial (infomercial) and print in Japan
    This only airs in Japan, but I'll try to share it here.
    The day that will be on air is estimated to be sometime in the end of September or beginning of October.
    More details to come!

3. The Angel Academy at The Next Stage Theatre in Hollywood
    This is where you can see me performing on stage!
    We have 5 more weeks to go.
    The shows are on every Wednesday, and it'll starts 9:30PM in August and 8PM in September.
    The address of The Next Stage Theatre is 1523 N. La Brea Ave. Hollywood, CA 90028.
    Ticket is $20 and please pay at the door.
    Your laugh and maybe tear support us! Please come join!

   




More and more news to come! I cannot wait to share with you!
Please follow this blog and twitter (@RachelYuduki) :D